Edutainment is about blending Education and Entertainment in order to bring about learning in a fun, enjoyableand exciting environment. Many theorists have citred the need of Gaining attention as a primary requirment in teaching and learning. Foremost among them is Gagne. Gain atentionm is the first event in Gagne's Nine event os learning. Also in John Keller's moticational thoery (ARCS) attention is the first step in motivation.
However while we nee dot gain atention we alsoneed to maintain attention. If after attention is gained the teacher loses the atention of the learner, teaching becomes difficult. Edutainment has the abilityto maintain learner's attention.